Why Do Those People Matter?

The reason I have mentiond those two people, 'David Blaine', 'Derren Brown' is i am intending to take a small fraction of those techniques used, and try to implament myself into a part of My Final Major Project,
I am not sure if the idea i have in my head will have a large enough effect,

I'm sure it will with alot of research though.

The idea i am starting to devlope is Future Advertisment Using Psychology, or FOAM (Future of Advertising Media).

They are both based around advertisment as i think it will be a very intresting project to do, and alot of directions i can take it in.
Think, your stood whatching a video you think nothing off, normally the subject matter would not intrest you at all..
But yet you cant seem to stop whatching, you find yourself thinking more deeply, and something you would not have understood when you walked in, you now understand perfectly but you dont know why.

To do this will not be easy, nore will it be a quick process,
i have started looking into Subliminal messaging and Pwa, (Perception Without Awareness),
If any one has seen 'Derren Brown - How to Control The Nation' they will know about these techniques,

What is 'Pwa'?


Perception without awareness is the implanting of an idea without the subject being aware of it. An everyday example of this priming in action is when someone whistles a tune and then sometime later you start to whistle the same tune. A third party observing the two of you would see exactly what happened. But you remain oblivious to the way the tune entered your mind. You might not even remember your friend whistling it first.

In 1999 Adrian North, David Hargreaves and Jennifer Mckendrick of the University of Leicester staged a psychology experiment in a wine shop. They found that when French music was played in the shop 77% of the wine sold that day was French. When German music was played 73% of the wine sold on that day was German. The nationality of the music was changed on alternate days over a two week period. When questioned after their purchases 86% of the customers said categorically that the music did not affect their choice.

In a later experiment Dr North showed that music could also be used to significantly to prime the sense of taste. In this situation a wine tasting was held against a background of different types of music. Wine tasted against a background of powerful and heavy music was described as heavy. At the other extreme, wine tasted against a background of soft mellow music was described as mellow. The subject's perception of taste had been unknowingly altered by the music they heard.
The extent to which people can be primed by the words they read has been shown by several experiments, notably one by Bargh, Chen and Burrows in 1996. Subjects studied sets of words and unscrambled them to make sentences. Half of the subjects had sentences with many words that related to stereotypes of old age: slow, wrinkled, feeble etc. The other subjects had neutral words. When they completed their scrambled sentence test walked down a corridor to deliver their paper. The subjects primed with words relating to old age, walked far slower along the corridor than their colleagues as if they had taken on an aspect of the words they were reading.